How to Become a Top Model in Australia
Australia is a beautifully diverse country, not only in its natural landscape but its burgeoning population. Some of the world’s most well-known and successful models originate from Australia, including Miranda Kerr, Robyn Lawley, Elle Macpherson, and more.
In today’s world and across Australia, modelling opportunities are a dime-a-dozen, but making it as a successful model takes far more than just an aesthetically pleasing Instagram feed. If you’re serious about how to become a model, research, preparation, and the right talent agency are your friends.
Check out the rest of this blog for more on how to make a true success of your modelling career in Australia.
How to Become a Model: What it Takes in Today’s World
The modelling industry has changed on a global scale. In today’s world, much of the more traditional requirements have loosened to make room for inclusivity, personality, as well as a social media presence. Many successful models today are able to focus on and champion the causes that are close to their hearts through their social media presence, too.
When it comes to your physical exterior, it’s important to know your target market as a model. It’s no longer 100 percent necessary to have extra-long limbs and a lithe physique to make a success of your career.
What’s also important today is a good work ethic, a pleasant and engaging personality, social skills, integrity, and a willingness to perform as and when needed.
Do Your Research and Approach Agencies
This is one of the most important first steps to take as a new model trying to make a name for yourself. But approaching just one agency is just not enough — you’ll need to approach a few in order to find the best fit for what you can offer.
It’s crucial that you do your own research on each agency to get a feel for the type of model they represent. If you look up to a particular model or the work that they do, do some research on the agency that represents them.
Make sure to research how reputable each agency is. There are plenty of fly-by-night agencies that either overwork or scam their models. Don’t fall into this trap. The best way to avoid this is to ensure each agency is legitimate and connects with your values, too.
Some of the top qualities to look for in a reputable agency include:
1. Open Communication
The agency you choose to apply to should be open, welcoming, and easy to talk to. They should also offer information and details in a forthcoming manner. If they are being shady about their feedback or contracts, this is generally for a reason.
Make sure the agency is willing to answer all of your questions without backlash and be wary of agencies that make large, over-the-top promises they can’t keep.
2. Goal Alignment
You want to sign with an agency that offers a realistic trajectory of achieving your goals. Their goals for your career should also match up or align with yours, too. A reputable agency will outline measurable steps and success points to keep you motivated throughout your career with them.
You must consider the type of work you’re willing to do and want to do, and make sure your agency can provide you with these opportunities. Essentially, their values should align with yours.
3. A Well-Maintained Reputation
Keep in mind that the talent industry and those who operate within it are closely linked. This means that you will be immediately judged by the agency that represents you and its reputation.
Yes, you represent a modelling agency, but they also work for you. So make sure that the agency you choose has a well-maintained reputation that they can vouch for. It’s a good idea to look at reviews and seek out industry advice before you make a final decision.
4. Agency Scope and Experience
If you’re completely new to the modelling world, you want to sign up with an agency that has already established itself. They should have a good few years of scope and experience in order to represent your best interests and career goals.
While a newcomer agency may seem appealing with glamorous marketing and over-the-top promises, nothing speaks louder than years of real industry experience. Ask for client lists and success stories if possible so you can get an idea of the agency’s scope and experience.
Compile Your Portfolio (And Get Some Headshots!)
While personality, charisma, and work ethic are all crucial to modelling career success, you still have to market yourself in the best way possible with a beautifully compiled portfolio.
You want your modelling portfolio to offer a diverse range of shots that highlight your best features, from all types of angles, and in different settings, lights, and styles. It should include a selection of photos that are creative, artfully lit, and raw.
Another important aspect of your portfolio is the inclusion of digital, unedited or minorly edited photos of yourself — also known as headshots. This is one of the core elements of a modelling portfolio and is a great way to showcase your natural beauty.
Headshots should be taken in studio lighting, with a plain background, with as little makeup, and accessories as possible. It’s best to wear simple, plain clothing, too, such as jeans and a white t-shirt. Headshots are also beneficial for designers, photographers, and clients who may not have the time to meet you in person.
Aside from this, your modelling portfolio should also include your name, date-of-birth, contact details and your measurements, i.e. height, bust, waist, and hips.
Work with Your Unique Attributes
If you don’t fall into the ”cookie cutter” mould of beauty, that’s okay. Today there are several different avenues and genres of modelling that could suit you. It’s important to know what your best and most unique assets are and work with them, rather than against them.
This is why it’s important to understand who your potential audience and market could be according to these assets. Nail down your ideal type of demographic, body shape, body type, and industry before you apply to agencies.
Remember that it’s also important to be open-minded and versatile. If an agency suggests dipping your toe into another modelling avenue, then it may be worth a try. But if it’s against your own personal goals or values, don’t feel pressured into following this avenue, either.
Once again, it’s a good idea to research the best types of agencies that align with your unique attributes and then build a network with and around them.
Always Prepare Well for Your Castings
One of the fundamentals to modelling success in Australia is preparation. Just like any other modelling industry across the globe, modelling jobs rarely go to models who cannot prove they are professional enough to handle a casting or a job.
In order to prove your professionalism, you’ll need to properly prepare for all your castings, beforehand. Make sure that you always arrive at a casting with all the required information. This shows that you respect and understand the industry.
Never arrive at a casting with full makeup and a glamorous outfit. Casting agents want to see you in your raw form. This means you should wear minimal makeup, wear your hair as naturally as possible, and a simple outfit. This will instantly make a good first impression.
It’s best to arrive 10-15 minutes early to a casting, and don’t forget your comp-card and portfolio, too. By arriving early, this shows you have prepared well and can be trusted to be prompt for all work shoots.
Learn How to Spot Red Flags
Just like any other major industry, the modelling industry can be a fickle place. You may come across a few untrustworthy characters or agencies in your time. This is why it’s important to know the red flags to look for and not ignore these warning signs.
Keep these important industry no-no’s and practices in mind:
- Under no circumstances is it ever acceptable for an agency to request nude photos from you
- Always consult your agent/agency before signing a modelling contract with a client
- Parents or a guardian must always accompany a minor at agency or job auditions
At no point throughout a photoshoot or at any modelling job should ever be made to feel uncomfortable. If you ever do feel this way, you have every right to bring it up with your agency and highlight how you were treated.
It’s Important to Look After Yourself
While the modelling industry may seem like a thoroughly glamorous place, it can be a mentally taxing career choice. While it’s important to keep yourself in good physical health, it’s also important to prioritise your mental and emotional wellbeing.
A good way to do this is with a balanced and healthy diet, regular exercise, good sleep, a good attitude, and prioritising time for yourself. If your career takes off and your workload increases, your downtime will become precious. Make the most of it by resting and looking after your physical and mental health.
Bear in mind that a modelling career can be filled with plenty of highs and lows. If you can keep one thing constant, it should be your overall health. Surround yourself with other positive influences in your life. Spend time with your close family and friends to keep yourself grounded and humble.
One of the worst things you can do as a model is burn yourself out. If you’re beginning to feel overworked, there’s no harm in taking some time off to focus on your wellbeing.
Remember Rejection Is Part of the Process
There are very few successful models out there who can say they’ve never been rejected by an agency or a client before. Before you delve into the modelling industry, it’s wise to accept that rejection is a big part of the process. Try not to take it personally.
While it may be difficult at first, you will soon develop a tough skin and realise that your particular assets may not meet the specifics of an agency or a job. And that’s perfectly okay.
A successful modelling career doesn’t happen overnight. It will take time to find the right agency and book jobs that best-suit what you can offer. The key is perseverance and belief in yourself and what you have to offer. A strong work ethic and willingness to adapt where needs be are also important.
How’s this for a reality check: it took world-famous supermodel Gisele Bündchen 42 rejections from 42 different agencies before she found her feet in an Alexander McQueen show!
Pay Attention to Your Networking
While it’s pretty rare to find true modelling success through Instagram, this is still an important platform for models to engage on in order to grow and maintain their network.
Networking within the modelling industry can be extremely beneficial for connecting with agents and booking new work. So it’s in your best interest to make a real effort to maintain a decent social media presence in today’s day and age.
This being said, make sure to curate your social media presence so that it aligns with your best attributes and what you represent as a model. This way you will portray a true, authentic online presence that your followers, agents, and clients will learn to love.
An increase in followers, engagement, shares, reposts, and likes could result in agencies/clients interacting with your content on a regular basis. Ultimately, this could lead to more work and a blossoming modelling career.
Find Expert Representation with Hunter Talent
If you’re wondering how to become a model in Australia with a career you can be proud of, Hunter Talent is one of Australia’s leading experts in talent representation.
We represent some of the country’s most up-and-coming talent, including actors, models, creatives, and influencers. If you’re interested in signing up with Hunter Talent, apply with us today or check out our model management service.