While Melbourne may be the culinary and cultural capital of Australia, Sydney runs a close second.

What many people don’t realise, however, is that it is also home to a huge community of Sydney-based influencers.

Add to that the fact that it’s what many consider to be the nation’s hub for all things fashion and entertainment, and it should come as no surprise that the influencer community in Sydney is thriving.

Some of Australia’s most popular influencers call the Harbour City home and many have followings that number in the millions. These are people who are not only popular here in Australia but all across the world. They are the movers and shakers in their particular niche and some are even considered among the most influential people in Sydney, pun intended!

What this means is that businesses and brands that are looking to target specific segments of the local market really are spoiled for choice. In fact, we’d even go so far as to say that working with a Sydney-based influencer is one of the safest bets you can make.

Looking for Social Media Influencers in Sydney?

Whether your business is building brand awareness or you’re launching a product into a new market here in Sydney, the team at Hunter Talent are more than happy to help.

You see, while Melbourne is our spiritual home, we’ve worked in the Sydney market for so long now that we feel like it’s a home away from home. And during our time in the city we’ve built wonderful working relationships with local Sydney influencers. This means that if you’re looking for a particular type of influencer, the chances are we already know someone who is just the right fit.

Even if you have no idea what kind of influencer would best suit your needs, we can help you find that perfect match. Trust us, this is what we do, but before we get to that, let’s take a look at the types of influencers you’ll find in Sydney.

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Types of Sydney Influencers

Whether it’s food, travel, fitness or even a highly specific niche, you’ll find a Sydney-based influencer who is already speaking to your target audience. It doesn’t matter what your market segment’s interests are or even how old they are, we can guarantee that there is someone in Sydney that speaks their language and is ready to help you get your message out there.

Below you’ll find just a few of the most popular categories of Sydney influencers, but bear in mind that this doesn’t cover everyone in the industry. There are actually dozens of categories, but these popular ones will give you an idea of what type of influencers are out there. Remember, if you’re looking for someone with a different audience, let us know and we’ll help you find that perfect match.


Food influencers are now considered some of the most powerful influencers on social media and particularly on Instagram. They may create their own recipes or review places to eat, but one thing is sure—their followers are almost fanatical in their loyalty. And with so many great places to eat here in Brisbane, it should come as no surprise that Brisbane food influencers are a pretty big deal.


Brisbane, with the Gold Coast and Sunshine Coast on its doorstep is a hotbed of tourist activity. So as you can imagine, travel influencers are quite popular here as they create content based on the region. From reviewing accommodation options to tips on hiking and outdoor activities, Brisbane travel influencers cover it all and then some.


Some of the world’s most famous fitness influencers are in fact Australian. Not much of a surprise when you think of how much time we spend outside. But while Brisbane may not be home to the biggest fitness influencers, there are still plenty of people here with the right kind of audience that your fitness brand needs to target.


A micro influencer is someone who has a very specific interest that may not be what you would call mainstream. These types of influencers have hyper-targeted followers who share those interests making them an extremely engaged audience. Tell us your niche and we’ll see if we can match you with a micro influencer that shares your brand’s interests.


Macro influencers are already experts in their field usually through their profession. They then take that experience into the world of social media and create content that quite often helps people with a problem or hobby. These could be doctors, artists, or even the mechanic from the local repair shop.

Are you an influencer living in Sydney looking for professional representation?

Then we’d love to hear from you!

Even if you don’t fall inside one of the categories above or if you’re completely new to the industry, you can still feel free to apply to join our Influencer agency in Brisbane.

All we ask is that you have a significant following and a niche that you are already active in on at least one of the major social platforms.

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Need our help finding Sydney-based influencers?

Get in touch with us today and if we don’t have suitable talent already on our books we’ll help you find local influencers that match your brand ethos.

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