As the culinary capital of Australia and what many feel to be the cultural capital too, Melbourne is a hotbed of entertainment industry activity.

What many people don’t realise, however, is that it is also home to a huge community of Melbourne-based influencers.

This creative side to the city has led to the emergence of a thriving community of Melbourne-based influencers that are making a serious splash in the industry.

With a huge population and steady tourism numbers each and every year, it’s no surprise that influencers have started to carve a niche for themselves in the Garden City. In fact, influencers in the city are closely vying with those in Sydney in terms of followers and engagement. No mean feat.

What this means is that Melbourne influencers are pushing themselves to be the best in a highly competitive market by creating unique and highly memorable content. This is, of course, great news for businesses that want to get their brands out there in front of the right people. This makes Melbourne-based influencers a pretty safe bet all round.

Looking for Social Media Influencers in Melbourne?

If you’re interested in targeting a segment of the Melbourne market or the greater Victoria area, then you’ll need to find a local influencer. And that’s where we can help.

Melbourne is our home and always will be so when we tell you something about the city or its influencers you can take it as a fact. As a well-established influencer agency in Melbourne, we’ve built a great working relationship with the local influencer community and now represent some of the best of the best.

So if a Melbourne-based influencer is on your mind, we’re sure we know just the person to help you out. In fact, we may have even had them over for coffee sometime in the last week! Yes, that’s how immersed in the community we are. But before we talk about finding you an influencer, let’s look at the categories that we represent.

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Types of Melbourne Influencers

You name it, we have an influencer who covers the niche. From food to fitness and everything in between, there are influencers based here in Melbourne that can give your business immediate access to the right target audience. No matter how obscure your niche may be, we’re quite sure that we can find at least one influencer speaking to your people.

We’ve listed some of the most popular influencer categories below, but these are not the only categories that we represent. There are dozens of categories, too many to list if we’re honest, but the ones below will just give you an idea of what is possible. If you have any questions about an influencer that is outside of the categories below, then please feel free to get in touch and we’ll help you find the right match.


Food influencers are now considered some of the most powerful influencers on social media and particularly on Instagram. They may create their own recipes or review places to eat, but one thing is sure—their followers are almost fanatical in their loyalty. And with so many great places to eat here in Brisbane, it should come as no surprise that Brisbane food influencers are a pretty big deal.


Brisbane, with the Gold Coast and Sunshine Coast on its doorstep is a hotbed of tourist activity. So as you can imagine, travel influencers are quite popular here as they create content based on the region. From reviewing accommodation options to tips on hiking and outdoor activities, Brisbane travel influencers cover it all and then some.


Some of the world’s most famous fitness influencers are in fact Australian. Not much of a surprise when you think of how much time we spend outside. But while Brisbane may not be home to the biggest fitness influencers, there are still plenty of people here with the right kind of audience that your fitness brand needs to target.



A micro influencer is someone who has a very specific interest that may not be what you would call mainstream. These types of influencers have hyper-targeted followers who share those interests making them an extremely engaged audience. Tell us your niche and we’ll see if we can match you with a micro influencer that shares your brand’s interests.


Macro influencers are already experts in their field usually through their profession. They then take that experience into the world of social media and create content that quite often helps people with a problem or hobby. These could be doctors, artists, or even the mechanic from the local repair shop.

Are you an influencer living in Melbourne looking for professional representation?

Then we’d love to hear from you!

Even if you don’t fall inside one of the categories above or if you’re completely new to the industry, you can still feel free to apply to join our Influencer agency in Brisbane.

All we ask is that you have a significant following and a niche that you are already active in on at least one of the major social platforms.

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Need our help finding Melbourne-based influencers?

Get in touch with us today and if we don’t have suitable talent already on our books we’ll help you find local influencers that match your brand ethos.

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