The River City has a thriving entertainment industry with models and actors forging solid careers using Brisbane as their hub.

What many people don’t realise, however, is that it is also home to a huge community of Brisbane-based influencers.

What many people don’t realise, however, is that it is also home to a huge community of Brisbane-based influencers. In fact, some of these influencers have millions of followers scattered across the globe. So yeah, you could say the Brisbane social media influencers are kind of a big deal.

Of course, Brisbane isn’t quite the hotbed of entertainment activity that both Sydney and Melbourne are, but there’s no doubt that the influencer industry here is just as popular with locals as it is in other more densely populated cities. From Brisbane mum influencers to influencers that help Brisbanites stay in shape, pretty much every niche is covered in this busy market.

And that means that there are endless opportunities for mutually beneficial collaborations between the right brands and the right Brisbane influencers. So if Brisbane is on your mind, then it’s time you took a look at local influencers.

Looking for Social Media Influencers in Brisbane?

No matter what your business is, if you’re trying to find local influencers in Brisbane, then we’re more than happy to help.

Whether it’s a brand awareness building campaign, a new product launch, or even publicising an upcoming local event, there are dozens of influencers who could be perfectly matched to your needs.

The Hunter Talent team is quite familiar with Brisbane and we’ve spent a great deal of time in the city building relationships within the influencer community. While we may not have a local office in the city, we’re still very much in tune with Brisbanites as we represent not just local influencers but also actors and models too.

So if you’re looking for an influencer in a particular niche that can help you target a Brisbane audience, then it’s time to talk to the Hunter team. But before we talk business, let’s see what kind of influencers we represent in the city.

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Types of Brisbane Influencers

No matter what segment of a particular audience you’re interested in targeting, there’s a Brisbane-based influencer that is the perfect match for your brand. This is regardless of the age, background, gender, or interests of your target audience. Listen, we know the city, and we know that there is at least one influencer that is already speaking to the people you want to reach. Our job is to bring you together.

We’ve gone ahead and listed some of the most popular categories of influencers found in Brisbane. Just bear in mind that this is not a complete list. There are so many more categories that we couldn’t possibly list them all here. With this in mind, if you can’t find the right type of influencer below, please let us know and the chances are we know just the right person.

FOOD

Food influencers are now considered some of the most powerful influencers on social media and particularly on Instagram. They may create their own recipes or review places to eat, but one thing is sure—their followers are almost fanatical in their loyalty. And with so many great places to eat here in Brisbane, it should come as no surprise that Brisbane food influencers are a pretty big deal.

TRAVEL

Brisbane, with the Gold Coast and Sunshine Coast on its doorstep is a hotbed of tourist activity. So as you can imagine, travel influencers are quite popular here as they create content based on the region. From reviewing accommodation options to tips on hiking and outdoor activities, Brisbane travel influencers cover it all and then some.

FITNESS

Some of the world’s most famous fitness influencers are in fact Australian. Not much of a surprise when you think of how much time we spend outside. But while Brisbane may not be home to the biggest fitness influencers, there are still plenty of people here with the right kind of audience that your fitness brand needs to target.

MICRO

A micro influencer is someone who has a very specific interest that may not be what you would call mainstream. These types of influencers have hyper-targeted followers who share those interests making them an extremely engaged audience. Tell us your niche and we’ll see if we can match you with a micro influencer that shares your brand’s interests.

MACRO

Macro influencers are already experts in their field usually through their profession. They then take that experience into the world of social media and create content that quite often helps people with a problem or hobby. These could be doctors, artists, or even the mechanic from the local repair shop.

Are you an influencer living in Brisbane looking for professional representation?

Then we’d love to hear from you!

Even if you don’t fall inside one of the categories above or if you’re completely new to the industry, you can still feel free to apply to join our Influencer agency in Brisbane.

All we ask is that you have a significant following and a niche that you are already active in on at least one of the major social platforms.

Apply Now

Need our help finding Brisbane-based influencers?

Get in touch with us today and if we don’t have suitable talent already on our books we’ll help you find local influencers that match your brand ethos.

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