The city is now home to a flourishing community of Perth influencers some of which have gained international recognition and boast followings that number in the millions. Yep, believe it or not, Perth is a hotbed of influencer activity with TikTok and Instagram influencers ruling the roost.
While it’s certainly true that there may not be quite as many entertainment industry opportunities in Perth as there are in bigger markets such as Melbourne and Sydney, the influencer industry is a little different. Although Perth’s population sits around the 2 million mark, WA’s capital city is the biggest in the west and what many Western Australians consider to be the cultural and consumer capital of the state.
What all of this means is that Perth-based influencers have what you might call a captive audience. Locals like to hear locals talking about local stuff, right? So this means that if you’re targeting a market segment in Western Australia, the Perth influencers are your absolute best bet.