Perth has become the Western Australian hub of entertainment industry activity, and we’re not just talking about acting and modelling.

What many people don’t realise, however, is that it is also home to a huge community of Perth-based influencers.

The city is now home to a flourishing community of Perth influencers some of which have gained international recognition and boast followings that number in the millions. Yep, believe it or not, Perth is a hotbed of influencer activity with TikTok and Instagram influencers ruling the roost.

While it’s certainly true that there may not be quite as many entertainment industry opportunities in Perth as there are in bigger markets such as Melbourne and Sydney, the influencer industry is a little different. Although Perth’s population sits around the 2 million mark, WA’s capital city is the biggest in the west and what many Western Australians consider to be the cultural and consumer capital of the state.

What all of this means is that Perth-based influencers have what you might call a captive audience. Locals like to hear locals talking about local stuff, right? So this means that if you’re targeting a market segment in Western Australia, the Perth influencers are your absolute best bet.

Looking for Social Media Influencers in Perth?

Whether you’re a locally-based company that needs a quick boost to help your marketing efforts or you’re a national brand looking to build brand awareness in Western Australia, we’re more than happy to help.

The Hunter Talent team has gone to great lengths to secure some of the top Perth-based influencers and we have built some fantastic relationships with the local influencer community. While we may not have an office in the city that doesn’t mean we don’t have our finger on the pulse of Perth.

So if you’re in the market for an influencer in a specific niche or you’re not sure what type of influencer you need aside from the fact that they are based in Perth, then it’s time we had a talk. But before we get to that, below we take a look at some of the types of influencers you’ll find in Perth.

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influencers for perth

Types of Perth Influencers

Food, travel, fitness — whatever niche you are interested in targeting, you’ll find an influencer based here in Perth to suit your needs. Regardless of your target audience’s age, background, or interests, we can pretty much guarantee that there is at least one influencer in the area that is already speaking to your people.

Below we’ve listed some of the most popular influencer categories, but just remember that this is by no means an exhaustive list. There are quite literally tons more influencers who fall outside of the categories below so even if you don’t see someone that fits with your brand below, let us know and we’ll help you find the perfect match.


Food influencers are now considered some of the most powerful influencers on social media and particularly on Instagram. They may create their own recipes or review places to eat, but one thing is sure—their followers are almost fanatical in their loyalty. And with so many great places to eat here in Brisbane, it should come as no surprise that Brisbane food influencers are a pretty big deal.


Brisbane, with the Gold Coast and Sunshine Coast on its doorstep is a hotbed of tourist activity. So as you can imagine, travel influencers are quite popular here as they create content based on the region. From reviewing accommodation options to tips on hiking and outdoor activities, Brisbane travel influencers cover it all and then some.


Some of the world’s most famous fitness influencers are in fact Australian. Not much of a surprise when you think of how much time we spend outside. But while Brisbane may not be home to the biggest fitness influencers, there are still plenty of people here with the right kind of audience that your fitness brand needs to target.


A micro influencer is someone who has a very specific interest that may not be what you would call mainstream. These types of influencers have hyper-targeted followers who share those interests making them an extremely engaged audience. Tell us your niche and we’ll see if we can match you with a micro influencer that shares your brand’s interests.


Macro influencers are already experts in their field usually through their profession. They then take that experience into the world of social media and create content that quite often helps people with a problem or hobby. These could be doctors, artists, or even the mechanic from the local repair shop.

Are you an influencer living in Perth looking for professional representation?

Then we’d love to hear from you!

Even if you don’t fall inside one of the categories above or if you’re completely new to the industry, you can still feel free to apply to join our Influencer agency in Brisbane.

All we ask is that you have a significant following and a niche that you are already active in on at least one of the major social platforms.

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Need our help finding Perth-based influencers?

Get in touch with us today and if we don’t have suitable talent already on our books we’ll help you find local influencers that match your brand ethos.

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